The new OnePlus One — Never Settle promotional video advertisement is released along with the official unveiling of the brand new smartphone itself today. It is a full length video that goes for over 2 and half minutes that display design right from the drawing board all the way through to the end product. The clip reeks of quality and that is the one thing I was wary of when talking about these devices before they came out.

OnePlus: never settle

An aspect I find particularly interesting is that future firmware updates will roll out as Cyanogen-based and also official Android firmware builds will come on top of that. As if new software was not confusing enough already for customers it just got double as bad. Although, anybody who is embellished in the customizing scene, like where CyanogenMod came from, is likely to handle it without any second thought.

This new handset is available in black and white shades and the founders have developed a campaign that will sell the first 100 units for only $1 each in a promo called Smash beginning on the 25th of April or Anzac Day over in Australia. Chances of winning that are about as slim as the lottery, but it should get people ordering faster. Prices start as low as $ 299 for the 16 GB version and it goes all the way up to $ 349 for the 64 GB model.

After watching this presentation, I am left liking the idea of this smartphone more than what I did before. It has an element of quality and lures me in even more than what the original marketing had managed to do and I have always been curious about this device. You can watch the clip for yourself below:

OnePlus One features:

  •  Snapdragon 801 system chip
  • processor clocked at 2.5GHz
  • 3GB RAM to give extra boost over the normal 2GB
  •  13MP rear-facing snapper
  • 5MP front-facing “selfie” snapper
  •  3100mAh battery