It seems Windows latest moves with bringing out theNokia Lumia 625, Lumia 925 and the big daddy of them all with the revolutionary camera specs, the Lumia 1020 are finally paying dividends for Microsoft in the mobile marketplace.
Although it is still Android and iPhone that have a firm hold on the overall standard of the industry, it was announced today that Windows Phone have jumped up to record levels in market share for the Redmond-based company. That is great news for a company that didn’t get on board the mobile boom quick enough and fell behind the competition. Microsoft is a great company, however, and one that I for one am particularly fond of. For all MS fans out there, today is a good day.
Kantar is the company responsible for coming up with the new data which shows Windows Phone now holding a 8.2% overall share of mobile phones in Europe and the UK. These statistics also show that the low-end mobiles are the ones which have had the most effect in this growth. However, that doesn’t mean that the mid-range and high-end spec phones which exist such as the Lumia 1020 don’t have any effect on this, because they probably do. If a company is bringing out great products it improves their brand name in the niche and therefore improving product sales all around.
While it is great news for Microsoft, they still have a long way to go if they want to take the lead from the big boys. Figures show Android still with the overall leader world-wide and iPhone still ahead in the US.