Last Updated on November 8, 2015 by Mathew Diekhake

For the most part, we all know CES as a technology show of new things for the year that has just begun. Qualcomm has decided to use its time there as a self promotion opportunity by reducing the price of the Toq Smartwatch by $50.

When we blogged on the Toq first coming out, we thought it might struggle a bit because of its high price tag. Consumers in general haven’t taken to the new-age wearable pieces of tech like we thought they would. To make matters worse, this one just didn’t look like great value for money, with a cheaper design if nothing else.

The new price tag still doesn’t make it fantastic value for money given that it’s nearly half a year old now, but it certainly helps in selling a few more, especially to all of those who were on the border of “should I or shouldn’t I.”

With this new amount, it is now considered as one of the cheaper options, beating out the likes of the Samsung Galaxy Gear by a slim margin.

This is the second time in as many days we have seen some big news on the Smartwatch front — the other being the new metal-based second generation Pebble. Because we are due to see the first pieces from some of the biggest names in the industry, including Apple, the brand names that are already out there are getting in as early as possible and trying to sell some extras. From what we have observed, it seems as though the existing names are really worried about what the others are about to bring out this year, and could create some serious headaches for them by completely blowing them out of the water.

Qualcomm in general is a top quality brand name who has become well-known for producing some of the best processors that Android uses in their devices. For example, the current Snapdragon 800 is a product of their own. While on that topic, they also showed the Snapdragon 805 yesterday, which will be the next big thing and it comes with some great camera quality enhancements.

Even though I called them a reputable name, it’s a fact that we know that they plan of trying to satisfy the low-end market of Smartphones in 2014. They also want to put more of an effort in overseas markets and especially China. Over that side of the world, handset quality generally declines, and some of them don’t even know what firmware they are running. That could be a reason for the cheaper focus because those two things seemingly go hand in hand.

Via Into Mobile