Last Updated on September 27, 2024 by Mathew Diekhake
Klaviyo (klaviyo.com) is a marketing automation site for email marketing.
DESCRIPTION
The klaviyo.com homepage said, “Drive more engagement, increase sales, and power smarter digital relationships with Klaviyo’s unified data and marketing automation platform.” I couldn’t tell from the text alone exactly what the site did, so in my opinion the site’s mission wasn’t yet optimized. I could see in my browser tab it said “marketing automation,” which gives me some idea, but still is too vague for me to understand what might happen if I sign up for this site’s service. I hovered over Platform in the menu and it showed email, SMS, mobile push (likely push notifications), reviews, web forums, Klaviyo AI, and customer data platform links. There was also an integrations category in the menu that showed different platforms and services it was compatible with Shopify, Salesforce, Wix, Woo, Adobe, and more. I assume the automation was related to some of the first options in the Platform category such as email and SMS. I clicked on the email to check and it said klaviyo.com can help drive better conversions with my email marketing campaigns.
HISTORY
As of December 2023, klaviyo.com has 4.9 million monthly views. Klaviyo.com is excluded from the Wayback Machine.
Is klaviyo.com Safe?
Here, I analyzed klaviyo.com for malware and malicious content to check if it was legit or a scam:
I checked klaviyo.com on Sucuri, and it returned as a low security risk.
Security hardening flaws:
- The ‘unsafe-eval’ keyword in
Content-Security-Policy
is not recommended. Affected pages:
https://www.klaviyo.com/404javascript.js
https://www.klaviyo.com/404testpage4525d2fdc
I then ran a parasite scan with Unmask Parasites on klaviyo.com, and it is suspicious.
Unmask Parasites cites 1 hidden external link:
https://www.googletagmanager.com/gtm.js/ns.html?id=GTM-M28G2G
<Script> link - https://www.googletagmanager.com/gtm.js?id=
I also checked klaviyo.com on VirusTotal, and it is clean.
URLVoid says klaviyo.com passed all blocklist engines.
In conclusion, Sucuri says klaviyo.com doesn’t have malware. Unmask Parasites says klaviyo.com is suspicious. VirusTotal and Sucuri say klaviyo.com isn’t malicious or blacklisted. OVERALL GRADE: Relatively Safe.
Links and Profiles
Website: klaviyo.com
Facebook: @Klaviyo
Twitter: @Klaviyo
LinkedIn: @Klaviyo
Instagram: @Klaviyo
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Klaviyo is a marketing automation site. Great company to deal with. No problems with payment. Service is what I expected! Our company will continue using their services for the rest of this year.