Last Updated on November 8, 2015 by Mathew Diekhake

The M8 is the name that has been given to the next top of the range HTC Smartphone. It will be big enough of a deal to have its own release event held in New York City, and according to Evleaks, the event will be held in march. This is still only a rumor at this stage because it’s too early to rely on official invitation lists that aren’t even given out yet.

An inside source that is close to the discussion has told Evleaks of the news. The Tweet that was given out implied that it had several sources giving them information.

At this stage of the game, there isn’t much to show. No leaked images, press photos, internal hardware, or anything. We did see an alleged official second Wallpaper for the M8 about a week ago, though, if you want to feast your eyes on that for the time being.

If you’re thinking the name M8 sounds familiar, that’s because you have heard of the Meizu Smartphone that came out under the same name in 2010. It didn’t prove very popular at the time, and that then led to Meizu changing the name to M9 the next time. They also have handsets that named MX3 and MX4. It was obviously long enough ago for HTC not to worry about it too much, although it is interesting how they have managed to own the rights to the name without breaking any laws.

It was only 3 months ago that the Taiwanese manufacturer of Smartphones announced that they would be shutting down factories. They will be hoping that a name change leads to successful sales figures this year to keep them out of hot water.

HTC in not shutting down, nor has plans to sell any of its factory assets. HTC has a very strong balance sheet and will give the latest financials in our upcoming earnings call to investors and the broader community…

Like any manufacturer, we do volume planning to optimize our lines, our manufacturing and production facilities. Whether we are operating those facilities depends on market demand and our own expectations. When you have less demand you work with fewer facilities to optimize your costs. When you have demand, or bigger growth, you definitely have to activate all these facilities.