Whenever a big name brand decides to hold a press event in New York it’s something you should take notice of if you are into the tech variety. This one is a little different from most, however. Although it’s very common for the actual company to not mention what an event is for, in today’s day and age, it’s very difficult to keep that kind of information behind closed doors. Normally the world knows exactly what is being released on the day, even if the company hasn’t announced it in so many words. That all changes this time.

This time the world really has no clue as to what T-Mobile plan on revealing on the 10th of July. If a press release is normally enough to have you at the edge of your seat, this time should be even better, especially when it is given a phrase like the picture above displays.

About the only thing we have to go on about the release is that it is accompanied by the slogan “our boldest move yet”.

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