Korean handset manufacturer LG have run the L series for a while, and they’ve had a good amount of success with them too. Last year LG managed to sell one of the L series phone every second of 2013. The “Life’s Good” company also sold 10 million Optimus L series handsets consisting of models from the L3 to the L9.

Last month LG announced it would be bringing out another three variants in its range. They are the L90 L70 and the L40. Today news broke that the L70 version will cost $163. It will be a part of the Series III mobile release, and it is a great price for a modern-day smartphone that is running Android 4.4 KitKat.

LG did not have much choice but to have the price of this handset as low as possible. It is jumping straight into a jam-packed mid-range phone market that is owned by some very stiff competition, such as the Moto G. If this L series III range wants to work out it is going to need all the help it can get.

It is too early to tell how well this device will stack up against phones like the Moto G, but in my opinion it will struggle. It seems they’ve given it the latest Android operating system to lure buyers into making the sale. If we look at the specs, there is not much else that stands out.

The L70 has a 4.5-inch true IPS display, dual-core 1.2GHz processor, a 5 megapixel rear-facing snapper with LED flash and 4 GB of internal memory. There’s also reports of a VGA front-facing snapper.