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Apple has already released a handful of shorter TV commercials showcasing the new AirPods that are set to take over the world of earphones in the coming years. Next up is a much longer commercial showing off the iPhone 7 portrait mode on the camera.

Buying airtime isn’t cheap, and the fruit company strategically chooses which ads need more time than others. While it would’ve been nice to see further explanation in the AirPods commercials, Apple thinks that the AirPod commercials got the point across—which from what we can gather is about letting you know that the AirPods will not fall out of your ears even though they are one size fits all and wireless.

Apple’s commercials are always very well put together and methodically laid to get the point across. They also often feature unique songs. The iPhone 7 Portrait mode commercial, for instance, has the Bezos Hawaiian Orchestra – Pame sti Honolulus ong playing in the background.

“Take Mine” iPhone 7 Plus TV Commercial

A description by Apple found underneath the official TV commercial available to watch on the fruit companies YouTube channel:

Portrait mode on the iPhone 7 Plus helps you take great portraits by creating a depth-of-field effect that blurs backgrounds and brings faces into beautifully sharp focus. So now, taking a professional-looking portrait is as easy as snapping a photo.

And for those who are interested in the song featuring the infamous yodel, you can listen to that in its entirety from YouTube also in the clip below:

The advertisement depicts a young woman visiting or from a coastal Mediterranean town and she has the new iPhone 7 Plus. As she is socializing with her peers, she pulls out the iPhone 7 Plus and starts using the portrait mode and featuring the people she is seeing in the photos. The portrait mode is seemingly a big hit in a town that probably doesn’t see too many iPhones as most of the shots taken from inside homes and buildings don’t feature much in the way of technology or entertainment— the iPhone is often the only thing being filmed that isn’t made out of wood, brick or cement.

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