Last Updated on August 26, 2026 by Mat Diekhake

Short answer: Yes — CloudBerry Lab (now known as MSP360) is a legitimate U.S. backup‑software company with transparent ownership, enterprise customers, and a long operating history.

This is the complete legitimacy profile.

1. Company Overview & History

CloudBerry Lab was the original brand name of the company that now operates as MSP360, a data‑protection and remote‑management software provider serving MSPs, SMBs, and enterprise IT teams. CloudBerry Lab created the well‑known CloudBerry Backup product before rebranding to MSP360 in 2019.

Key historical milestones:

  • 2011: CloudBerry Lab founded
  • 2012–2016: Rapid adoption of CloudBerry Backup across MSPs and SMBs
  • 2017–2018: Expansion into cloud‑backup, image‑based backup, and MSP‑focused features
  • 2019: Company rebrands from CloudBerry Lab to MSP360
  • 2020–2024: Growth into RMM, remote access, ransomware protection, and immutable storage
  • Adoption across thousands of MSPs and businesses worldwide

CloudBerry Lab has operated for many years, serving MSPs, SMBs, enterprises, and regulated industries.

2. Ownership & Corporate Structure

CloudBerry Lab (MSP360) is a privately held U.S. corporation headquartered in Pittsburgh, Pennsylvania.

Key ownership facts:

  • Independent — not owned by any parent company
  • Privately held with documented U.S. corporate registration
  • Global operations supporting MSPs and IT teams across North America, Europe, and Asia
  • Subject to U.S. corporate, privacy, and data‑protection regulations

This ownership structure is fully disclosed and regulated.

3. Leadership & Governance

CloudBerry Lab’s leadership (now MSP360) oversees product development, engineering, security, and global operations.

Key leadership:

  • Executive leadership team overseeing backup, RMM, and remote‑access product lines
  • Dedicated engineering, compliance, and infrastructure teams
  • Governance aligned with enterprise‑software development and MSP‑focused lifecycle management

Governance signals:

  • Public release notes, product updates, and security advisories
  • Documented leadership continuity
  • Transparent communication with MSPs and enterprise customers

This level of transparency is typical of legitimate, professionally managed software companies.

4. Security, Compliance & Trust Signals

CloudBerry Lab (MSP360) provides enterprise‑grade security features designed for MSPs and regulated industries.

Trust indicators:

  • Support for immutable backups and ransomware‑resistant storage
  • End‑to‑end encryption for backup data
  • Role‑based access control (RBAC)
  • Multi‑tenant architecture for MSPs
  • Backup verification, automated recovery testing, and hardened repository options
  • Integrations with VMware, Hyper‑V, Windows/Linux servers, NAS devices, AWS, Azure, and Microsoft 365
  • Used in healthcare, finance, education, government, and MSP environments

These signals strongly support legitimacy.

5. Financial Transparency

As a private company, CloudBerry Lab (MSP360) does not publish full financial statements, but it provides:

  • Public customer‑adoption numbers
  • Transparent pricing and licensing models
  • Documented product updates and infrastructure expansions
  • Public partner listings and enterprise case studies

This level of transparency is typical for private enterprise‑software vendors.

6. Reputation & Industry Standing

CloudBerry Lab is widely used by:

  • Managed service providers (MSPs)
  • Small and medium‑sized businesses
  • Enterprises
  • Educational institutions
  • Government and regulated organizations

Industry standing:

  • Strong reputation in MSP‑focused backup and remote‑management markets
  • Competitive positioning alongside Veeam, Acronis, NAKIVO, Vembu, and Arcserve
  • Long‑term adoption across global IT environments
  • Positive reviews from MSPs and IT professionals

Its reputation is strong in the backup‑software and MSP‑tooling industry.

7. Final Verdict: Is CloudBerry Lab Legit?

Yes. CloudBerry Lab is fully legitimate.

It is:

  • A long‑standing U.S. software company
  • Transparent in ownership and governance
  • Equipped with enterprise‑grade security and compliance features
  • Used by MSPs, SMBs, enterprises, and regulated industries
  • Supported by a long operating history and strong industry reputation

There are no scam indicators, no red flags, and no legitimacy concerns.

Website: cloudberrylab.com