In a recent update in Google Apps Infrastructure, Google limited new Google Apps users who have registered after 10th May 2011, can create only ten email accounts. If users want more than ten email accounts, they have to buy the paid version of Google Apps. The old users are not affected by this change. However, there is a simple trick to create more than ten email accounts in Google Apps. The method is legitimate and is allowed by Google. The method works on the Email Alias function. It allows you to receive emails sent to multiple email addresses to a single email Inbox. Google calls Email aliases as Nicknames, thus keep this in mind while going further.


Here’s the step-by-step guide to setup Email Aliases (Nicknames) in Google Apps

Step 1: Go to (replace with your domain name)

Step 2: Login with your Google Apps Admin account.

Step 3: Click on Organization & users link on the top

Step 4: Now, you will be able to see the Email accounts created under your domain in Google Apps. Choose any email account for which you want to create an email alias.

Step 5: Now, you can create Nicknames for your email address. Click on Add a nickname and type the nickname you wish to have. Then, press the Save changes button to save the changes you have made.

That’s it. Now, whenever someone sends an email to the nickname ( In the example, advertise[at], it will reach the main Email inbox located in info[at] This way, you can create more than ten email accounts in Google Apps without buying the paid version.


The above trick will work with incoming emails only, What if you want to send emails using that nickname as FROM address? Well, the answer is simple. You can use the built-in feature of Gmail (Google Apps), the Add an Account feature. It lets you send emails using another email address. To do so, you have to verify the email address which you want to use as FROM address. Follow these steps to verify your newly created nickname email address.

Step 1: Go to (replace with your own domain name)

Step 2: Click on the Settings at the top right corner.

Step 3: Now, in Settings menu, switch to Accounts and then fill the information in the appropriate fields.

Step 4: The Gmail will send a verification code to the email address you filled in the step 3, you have to enter it to verify the email address.


The process is finish now. From now on, you will be able to send emails using the Nickname as well as receive emails on that nickname.

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